"Some of the key trends that were highlighted with the brand's collection included looser silhouettes, varying options of short and long hemlines, indigenous embroideries and summer jackets."
By Nivedita

Lahore, April 14 - In a country where women are still finding it tough to enjoy full freedom in the way they dress up, showcasing at PFDC Sunsilk Fashion Week 2014 a collection that pays an ode to women empowerment was a bold step. Designer Hassan Sheheryar Yasin feels that it is a step to give back to the country that has nurtured him and given him so much.

In the spirit of his 20th year motto, Hassan Sheheryar Yasin showcased a collection titled Sher under his label HSY which was in homage to and in support of, women empowerment.

As part of the initiative, Team HSY collaborated with the Anjuman-e-Khuddam-e-Rasul Allah -, a renowned voluntary organisation in Shergarh, Okara district, which is working towards improving education and poverty alleviation.

There are nearly 4,000 students in AKRA's 30 schools in and around Shergarh, more than half of whom are girls. AKRA also runs a teacher training centre in Shergarh and employs most of the graduates in its schools.

HSY draws from the strength of AKRA, with a project called Sher, named in homage to the village Shergarh itself.

The initiative looks at giving back to the country that nurtured me. It also seeks to empower specifically the women of the village Shergarh, through employment opportunities and highlighting the work of their female artisans through the embroideries, embellishments and detailing found on HSY's collection at the fashion gala, said the designer.

The initiative's focus is not on charitable donations alone but on giving long term and sustainable working and educational opportunities to underprivileged women by empowering them with the skill and resources to earn independently, he added.

HSY is best known for combining contemporary silhouettes with the traditional techniques of old and this is what one witnessed at the show's finale. The designs were not only wearable but also very modern and elegant in approach.

The collection featured both men's wear and women's wear in luxurious fabrics including pure chiffons, silks, and georgettes paired with indigenous embroideries fashioned by the female artisans of the village Shergarh.

Diverse colour palette inspired by earthy colours naturally observed in the rural environment, particularly in Shergarh, dominated the line. The colour of wood, water, pure indigo, beige, chilli red and turmeric yellow were prominently featured in the collection.

Some of the key trends that were highlighted with the brand's collection included looser silhouettes, varying options of short and long hemlines, indigenous embroideries and summer jackets.

All in all it was a finale that was the mix of contemporary meets class with some cause involved in it.


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 LAHORE (12261 views)
 GEORGE (8821 views)
 POVERTY (3871 views)
 WOMEN EMPOWERMENT (3649 views)
 THE VILLAGE (3261 views)
 HIGHLIGHT (2291 views)
 POVERTY ALLEVIATION (851 views)
 

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