"Diva'ni is a fusion of cinema and fashion."
Mumbai, May 29 - After serving fashion connoisseurs of the national capital with its cinema-inspired line, Yash Raj Films' fashion brand Diva'ni has been launched in this entertainment and financial capital.
The store is a tribute to Mumbai for the city's contribution to cinema, said a statement.
From bridal and couture to western, one can find everything at the flagship store at Santa Cruz.
The brand's first store in New Delhi's South Extension, has turned out to be a success.
It's almost a year since Diva'ni was first unveiled in Mumbai on the occasion of the late Yash Chopra's birth anniversary. It was an evening that showcased the late director's legendary love for bringing out the diva in every woman.
Diva'ni is a fusion of cinema and fashion.
YRF, which has set several fashion trends across its over four decade-old existence through films like Lamhe, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Mohabbatein, Bunty Aur Babli and Band Baaja Baaraat, has tied up with ethnic wear brand Karol Bagh Saree House (KBSH) for the label.