"wars, the complexities of the China-US relationship, and the role of institutions like the International Monetary Fund - and offers new ideas for fixing the flawed monetary system."
Not every business idea flourishes and not all business ideas are dated. Following this mantra, IANS picks up interesting reads from the book pile to help you decide. Take a look.

1. Book: What Would Apple Do? Author: Dirk Beckmann; Publisher: Jaico; Pages: 184; Price: Rs.299

Forget complex market analyses. Forget asking consumers to help develop products. And unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age.

In this brave new world where brands and products are dragged into the opinion marketplace, this book reveals how you can learn from Apple to develop compelling business ideas and successfully market them.

2. Book: Innovation Sutra; Author: Rekha Shetty; Publisher: Portfolio; Pages: 212; Price: Rs.250

Dharma is a young, immensely successful investment banker in Manhattan until one day his world comes crashing down around him.

Accompanied by the enterprising Kumal (who sells fake Indian antiques to Americans) and the uncorrupted Supriya, Dharam undertakes a journey along the Buddhist pilgrim trail - from Lumbini, Kapilavastu and Bodhgaya to Sarnath, Rajgir, Nalanda, Vaishali, Kaushambi and Kushinagar - absorbing the timeless Buddhist teachings and developing the idea for an ethical yet profitable business.

This book reveals how true entrepreneurial energy can arise from a better understanding of life and will make a tangible difference to anyone who is willing

to think out-of-the-box and learn from India's ancient secrets of work-life balance.

3. Book: The Bucks Stops Here; Author: Ashutosh Garg; Publisher: Rupa; Pages: 188; Price: Rs.250

This book compresses the key learning and experiences from building Guardian Pharmacy, a wellness chain. The author reveals the realities of running one's own business and dispels some myths along the way. Learn how to source capital; get the best from your team and yourself; manage costs; locate the perfect shop space; find the right partners to grow your business; and at the same time, manage your stress levels.

These lessons will both inspire budding entrepreneurs to follow their dream and caution them about the challenges that lie ahead.

4. Book: The Dollar Trap; Author: Eswar S. Prasad; Publisher: Portfolio; Pages: 410; Price: Rs. 699

The author examines how the dollar came to occupy a central role in the world economy and demonstrate that it will remain the cornerstone of global finance for the foreseeable future.

Marshalling a range of arguments and data and drawing on the latest research, the author shows why it will be difficult to dislodge the dollar-centric system. With vast amounts of foreign financial capital locked up in dollar assets, including US government securities, other countries now have a strong incentive to prevent a dollar crash.

The author takes the reader through key contemporary issues in international finance - including the growing economic influence of emerging markets, the currency

wars, the complexities of the China-US relationship, and the role of institutions like the International Monetary Fund - and offers new ideas for fixing the flawed monetary system.

The book offers an analysis of the fragile state of global finance and makes a compelling case that, despite all its flaws, the dollar will remain the ultimate safe-haven currency.


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