"Speaking to WWD.com, she said: ''We were just throwing out different ideas and different names, and I said, 'Why don't we do something with just my name?' There has to be a way to just do that because we're doing it in the rest of our business. When it's just my name, my heart is definitely in it. "
Los Angeles, June 28 - Singer-actress Jessica Simpson wants to take her new fragrance in a different direction than her previous scents and create something more ''sophisticated''.

The 33-year-old star already has a string of scents to her name-including Dreamy Dessert, Fancy and Juicy Dessert - but she is determined to create a smell that oozes ''sophistication'' and is named directly after her for the upcoming launch in August, reports contactmusic.com.

Speaking to WWD.com, she said: ''We were just throwing out different ideas and different names, and I said, 'Why don't we do something with just my name?' There has to be a way to just do that because we're doing it in the rest of our business. When it's just my name, my heart is definitely in it.

There were things about this fragrance that took me to a different place. It was exciting. It's more sophisticated. It's a little mature, she added.


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