"In the field of dermatology, researchers see great promise in speaking directly to consumers of social media."
Washington, July 10 - YouTube is not just helping people watch latest football World Cup highlights, it has also become a popular ground for researchers, journals and health advocates to connect directly with the public on topics of skin cancer and prevention.

A new study queried YouTube for search terms related to dermatology including sun protection, skin cancer, skin cancer awareness and skin conditions.

Results included 100 videos with a cumulative 47 million views. The videos were shared a total of 101,173 times.

No matter what field you are in, social media is the future of how we communicate around the world, said Chante Karimkhani, an associate professor of dermatology at the University of Colorado's school of medicine.

Through social media, journals can have their own presence - their own mouthpiece directly to the public that may include patients or health care providers or even other researchers, Karimkhani noted.

For example, of the videos returned with the search query skin cancer, 25 percent were educational and another 25 percent were what the researchers considered complementary and alternative medicine videos.

Overall, only 35 percent of videos across all dermatology search terms were uploaded by or featured a biomedical professional.

In the field of dermatology, researchers see great promise in speaking directly to consumers of social media.

The study appeared in the Dermatology Online Journal.


comments powered by Disqus
Read more on:
 

PERMALINK

http://www.nerve.in/news:2535002387142
You can quote the permanent link above for a direct link to the story. We do not archive or expire our news stories.


STORY OPTIONS
  Email this story to a friend
  XML feed for Americas


 
COPYRIGHTS INFORMATION
All rights reserved for news content. Reproduction, storage or redistribution of Nerve content and articles in any medium is strictly prohibited.
Contact Nerve Staff for any feedback, corrections and omissions in news stories.
 

All rights reserved for the news content. Reproduction, storage or redistribution of Nerve content and articles in any medium is strictly prohibited.