"One of the videos shows the animated character of Singham helping an ambulance with a patient to clear the traffic to reach the hospital."
New Delhi, July 19 - An animated avatar of Bollywood actor Ajay Devgn appears on the small screen to encourage people to take a bold stand on the country's burning issues - as part of a promotional strategy for his forthcoming film Singham Returns.

In the movie, directed by Rohit Shetty, Ajay will be seen as Bajirao Singham.

News channel Aaj Tak has tied up with the makers of the movie, which is slated to release Aug 15, to take movie partnerships to another level.

The channel leverages on Ajay's character for promotions of their show Halla Bol. High quality animations have been used in the series of co-branded promos that drive the message of 'Halla Bol', and urges people to raise their voice against wrongdoing.

It is a great and unique video conceptualized by Aaj Tak and we all are quite happy to see the way it has been created as it will further spread social awareness amongst the people, Shetty said in a statement.

One of the videos shows the animated character of Singham helping an ambulance with a patient to clear the traffic to reach the hospital.

Halla Bol is a show which covers crucial topics of public relevance. The episodes highlight the issues faced by society and the economy while also outlining a road map for a lasting solution with recommendations from expert panelists.


comments powered by Disqus
Read more on:
 

PERMALINK

http://www.nerve.in/news:2535002389423
You can quote the permanent link above for a direct link to the story. We do not archive or expire our news stories.


STORY OPTIONS
  Email this story to a friend
  XML feed for India


 
COPYRIGHTS INFORMATION
All rights reserved for news content. Reproduction, storage or redistribution of Nerve content and articles in any medium is strictly prohibited.
Contact Nerve Staff for any feedback, corrections and omissions in news stories.
 

All rights reserved for the news content. Reproduction, storage or redistribution of Nerve content and articles in any medium is strictly prohibited.