" Following the success of our association with the Lakme Fashion Week (LFW) in the past, we have elevated this partnership by tying up with not just designers but also with an acclaimed artist ... The collection has been inspired by the beauty, fluidity, and grace of water and the purity of the majestic Himalayas, Harsh K. Rai, CEO and managing director, NourishCo Beverages Limited, said in a statement."
Mumbai, July 29 - Designer duo Shantanu and Nikhil Mehra have tied with mineral water brand Himalayan to showcase a collection inspired by nature at the Lakme Fashion Week winter-festive 2014.

The collection titled Live Natural Couture will be an ode to nature and the majestic Himalayas. Using primarily fluid fabrics like chiffon, georgette and organza, the collection will showcase Himalayan's offering of natural goodness.

Promoting natural fabrics and designs inspired by nature, through the collection we will present a story - a whimsical tale of Himalayan pure water and the tranquil charm and beautiful colors inspired by the Himalayan range, the designer duo said in a statement.

Himalayan has also tied with celebrated artist Brinda Miller who will showcase customized art pieces at the fashion gala.

Following the success of our association with the Lakme Fashion Week (LFW) in the past, we have elevated this partnership by tying up with not just designers but also with an acclaimed artist ... The collection has been inspired by the beauty, fluidity, and grace of water and the purity of the majestic Himalayas, Harsh K. Rai, CEO and managing director, NourishCo Beverages Limited, said in a statement.

The forthcoming edition of LFW is scheduled to take place from Aug 20 to Aug 24 at Palladium hotel.


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