" Sukumar and I planned to do this short film for social awareness. I think it was received well. When a star is associated with a campaign or idea, the reach is phenomenal. I feel we achieved something we couldn't through our films, he added."
Chennai, Aug 17 - Actor Allu Arjun recently starred in a short film titled I Am That Change and he says the experience has made him respect the passion with which such projects are made. He admits it's not easy to make them.

Sukumar-directed I Am That Change released Friday on the occasion of Independence Day. It focuses on being responsible as a citizen to celebrate freedom.

Even though I'm a successful actor and own a big production house, I found it challenging to make this short film. It made me realise the difficulties filmmakers go through to make short films. I bow down to their passion, Arjun told IANS.

Arjun produced I Am That Change, which has garnered highly positive response online.

Sukumar and I planned to do this short film for social awareness. I think it was received well. When a star is associated with a campaign or idea, the reach is phenomenal. I feel we achieved something we couldn't through our films, he added.

Arjun said: I hope the video inspires people to decide between right and wrong.


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