NERVE.IN

 

Thiruvananthapuram |10 months ago
Technology great enabler of small tourism businesses: Chandy
Friday, 07 June 2013 | http://www.nerve.in/news:253500553737 | channel: India
"Kerala's Minister for Tourism A.P. Anil Kumar said the state government was among the pioneers in marketing tourism through the internet."
 
Thiruvananthapuram, June 7 - Chief Minister Oommen Chandy said Friday the digital technology has opened up vast global markets for start-up businesses in the travel and tourism sector, and that young entrepreneurs need to take advantage of it.

A small home-based business in Kerala can now market itself like big hotel chains to target customers in London or Sydney. In Kerala, we have a lot of entrepreneurs in the tourism sector and I'm sure technology will give them wings, Chandy said while inaugurating India's first International Conference on Travel Technology - here.

ICTT is being organised by the Association of Tourism Trade Organisations, India - in collaboration with Kerala Tourism.

The three-day event will see travel industry experts from countries like the US, UK, Australia, UAE and India speaking on topics like social media, online marketing, mobile applications, pricing and distribution strategies for the sector.

Union Minister of State for Human Resource Development Shashi Tharoor, who delivered the keynote address, said one of the most important usages of the internet for tourism businesses is reviewing the customer feedback which is increasingly influencing travellers' decisions.

The real danger from the web is that it is an unmediated platform. Opinions can easily be doctored or manufactured. The best way to counter fake reviews is to put out correct information. Alert hoteliers and destination managers must come up with quick responses, he said.

Kerala's Minister for Tourism A.P. Anil Kumar said the state government was among the pioneers in marketing tourism through the internet.

IT - has not only complemented our promotional activities, but has also helped reduce expenditure and significantly lowered our consumption of print products, Kumar said.

Read more on:
 THIRUVANANTHAPURAM (23415 views)
 TOURISM SECTOR (6441 views)
 
PERMALINK

http://www.nerve.in/news:253500553737
You can quote the permanent link above for a direct link to the story. We do not archive or expire our news stories.

STORY OPTIONS
  Email this story to a friend
  XML feed for India
 
COPYRIGHTS INFORMATION
All rights reserved for news content. Reproduction, storage or redistribution of Nerve content and articles in any medium is strictly prohibited.
Contact Nerve Staff for any feedback, corrections and omissions in news stories.