Kolkata, July 17 - The 36 matches of the Indian Football Association (IFA) showcase event Sahara Premier Division Calcutta Football League will be telecast live on a regional channel from July 31.
Announcing this here Monday, IFA Secretary Subrata Dutta said: 'It is part of our constant endeavour to promote soccer in the country. Regional news channel Chobbis Ghanta ('24 Hours') will telecast 36 of the matches of the premier division live and exclusive giving people a chance to see their favourite teams play.'
At the same time he made it clear that East Bengal and Mohun Bagan will play their league matches on their home grounds, while all the derby matches will be played at the Salt Lake Stadium.
Chobbis Ghanta will use eight cameras to bring home some quality production.
Dutta was hopeful that this will not only help promote soccer in Bengal and increase the viewership, but will encourage more sponsors to come to the ground.
The matches will be played at seven venues.
The channel is planning a host of programmes along with the coverage. They include pre- and post-match analyses, a quiz for the school-goers, prizes for the audience and some surprises that were not revealed.
The telecast will kick off with Mohun Bagan-Port Trust tie July 31.